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Harry Hillman Chartrand, PhD

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Cultural Economist & Publisher

Compiler Press

Chief Economist

Cultural Econometrics

h.h.chartrand@compilerpress.ca

215 Lake Crescent

Saskatoon, Saskatchewan

Canada, S7H 3A1
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306-244-6945

Curriculum Vitae

 

Launched  1998

 

 

Macroeconomics

3.0 Aggregate Demand & Supply

1. Introduction

While macroeconomics has imported the concepts of supply and demand from microeconomics to understand and analyze the overall economy, certain important adjustments have been made.  The first, and most important, is the difference between planned (expectations) and actual outcomes.  At any point in time, divergence between these two set in motion forces that lead to adjustments in subsequent time periods.  

Aggregate demand reflects changes in the aggregate price level measured by a price index. On the other hand, the aggregate price level is assumed constant to derive aggregate expenditure, i.e., everyone 'plans' C, I, G, etc., assuming a certain price level.  If that assumption changes then a new aggregate expenditure equilibrium is derived.  At each possible aggregate price level we can derive equilibrium aggregate expenditure and thereby plot the aggregate demand curve.

The second difference concerns supply.  In the short-run, aggregate supply is assumed to be upward sloping but in the long run (assuming constant technology and the fixed availability of factors of production) aggregate supply or 'potential GDP' is assumed to be vertical and inelastic.  Shifts in long-run aggregate supply occur only when these assumptions are changed.  The difference between potential GDP or long-run aggregate supply and short-run aggregate supply reflects unemployment or 'over-employment' of factors of production.  Unemployment and over-employment results in changes to the price level in the economy which tends to lead the economy towards an equilibrium of short-run aggregate supply and potential GDP.

  Third, unlike microeconomics in which government is assumed to play an essentially passive role, in macroeconomics government is an active player whose decisions are not necessarily based on economic grounds, that is, government spending and taxation are 'political' decisions.  Put another way, government spending (fiscal policy) and taxes (taxation) policy tend to be 'autonomous' of the economy as a whole.  A correspondence of economic and political pressures are required for government to simply react to changing economic circumstances rather than to the interests of the electorate, i.e. getting re-elected.

Fourth, in microeconomics a determining variable is the price of a good or service which is reflected in the supply and demand curve for that commodity.  In macroeconomics, however. it is the overall 'price level' rather than the price of an individual commodity that is the determining variable.  Put another way, in microeconomics it is the individual price that counts, in macroeconomics it is aggregate prices or the price level measured by a 'price index' of all goods and services available in an economy, specifically the GDP Deflator.

Fifth, market demand in microeconomics is derived through the horizontal summation of the total quantity of a good each and every consumer will buy at a given price.   Total demand in macroeconomics is derived, in the planning stage (called 'aggregate expenditure'), through the vertical summation of the demand of separate and distinct players within the overall economy: consumers, investors, governments, foreign countries as buyers of exports and sellers of imports.  Unlike microeconomics players do not react to a shared indicator, i.e. market price, but rather to sets of very different and distinct signals.

 

b) Aggregate Demand 

Aggregate demand equals the total amount of final goods and services produced in Canada that individuals (and households), businesses, governments and foreigners plan to buy.  The key word is 'plan'.  There is therefore a likelihood that aggregated demand will not in fact equal actual aggregate expenditures. 
    Aggregate demand equals planned consumption plus investment plus government spending plus exports minus imports, or:

Y = C + I + G + X – M  

    Some of the principal factors affecting the planning for components of aggregate demand include:

i - Price Level

All things being equal, the higher the level of prices, the lower will be aggregate demand measured as 'real' GDP (P&B 4th Ed Fig. 24.6; 7th Ed Fig. 26.4).  This relationship produces a schedule of real GDP demanded and different levels of prices.  In turn this schedule can be graphed as the Aggregate Demand Curve (downward sloping to the left reflecting the Law of Demand: the higher the price, the lower the demand; the lower the price, the higher the demand).

As in microeconomics, there are income and substitution effects associated with changes in prices.  These effects serve to explain the downward sloping nature of the Aggregate Demand Curve.   In macroeconomics, the income effect is called 'the wealth effect'.  If prices rise, wealth falls because financial assets such as bank accounts, stocks and bonds now buy less. In macroeconomics, a basic assumption about the substitution effect (shifting from more to less expensive commodities) is that future prices (expectations) and foreign prices (imports) do not change.   If prices go up today but future prices remain constant, people will buy less today deferring purchases till tomorrow (when prices are, relatively speaking lower, because future prices remain constant and current prices go up).  Similarly, if Canadian prices go up but foreign prices remain constant then foreign prices (imports) become relatively less expensive and Canadian will tend to buy more foreign and fewer Canadian goods and services.

ii - Expectations

It is primarily expectations about future income, prices and profits that affect aggregate demand today.  The expectation of an increase in future income leads consumers to increase aggregate demand today (and vice versa for an expectation of lower future income).  The expectation of increase future profits will lead firms to increase their purchases of new plant and equipment today (and vice versa for an expectation of lower future profits).  Similarly, the expectation of higher prices tomorrow (inflation) will lead households and firms to increase purchases today (and vice versa for an expectation of lower future prices).

iii - Fiscal, Taxation & Monetary Policy

Fiscal policy involves government spending including transfers of monies to households and firms.  If government spending goes up, aggregate demand goes up (and vice versa for spending cuts).  Taxation policy involves taxes raised to pay for government spending.  If taxes go down, 'disposable' income goes up and, all things being equal, aggregate demand goes up (and vice versa for tax increases).

Monetary policy involves changes in the interest rate (the cost of money) and the quantity of money.  If interest rates go down the cost of money declines and aggregate demand goes up (and vice versa for an interest rate increase).  Similarly, if the quantity of money increases aggregate demand goes up (and vice versa for a decrease in the money supply).

iv - World Economy

 The two principal aspects of the world economy affecting domestic aggregate demand are exchange rates and foreign income.    The foreign exchange rate measures the value of the domestic currency relative to foreign currencies.  If the exchange rate goes down, that is, the dollar buys less foreign currency then domestic commodities become less expensive to foreign buyers and exports tend to rise increasing domestic aggregate demand (and vice versa for an increase in the exchange rate).

Similarly, if foreign income goes up, that is, foreign countries become wealthier, then they can afford to buy more domestic goods increasing exports (and vice versa for a decline in foreign income).

v - Shifts in the Aggregate Demand Curve

 The aggregate demand curve will shift in line with changes in (a) - (d) (P&B 4th Ed Fig. 24.7; 7th Ed Fig. 26.5).

 

3.2 Aggregate Supply (AS)

 AS is the sum total of all final goods & services produced by an economy at various price levels (P&B 4th Ed Fig. 24.2; 7th Ed Fig. 26.1).  It is graphed on the x-axis as real GDP and the price level on the y-axis.  It is based on the production function of a country.  In symbolic logic, Ys = f (K, L, N, .....) where:

Ys = aggregate supply;

 f  = technology or 'know-how'

K  = capital plant & equipment

L  = labour;

N  = natural resources; and,

... = all other imaginable factors of production.

a) Long-Run AS (LRAS)

LRAS corresponds to when all available factors of production (K, L, N, T, etc) are fully employed (P&B 4th Ed Fig 24.1; 7th Ed Fig. 26.1).   LRAS is vertical meaning there is no increase possible given available factors of production.  LRAS thus corresponds to potential real GDP, that is, the maximum output attainable by the economy given the existing supply of factors of production.  Movement up or down LRAS is caused by changes in two sets of prices – the overall or aggregate price level for final goods and services and factor prices. If final prices go up then factor prices will rise at the same rate meaning that 'real' wage rates and other factor prices remain constant as does real GDP.

LRAS can shift if there are increases in available factors of production, e.g. the quantity of labour (population growth or increase in the labour force); changes in the quantity of capital (investment) or technological progress.

b) Short-Run Aggregate Supply (SRAS)

The SRAS curve is plotted using the schedule of increasing price levels and real GDP (P&B 4th Fig. 24.2; 7th Ed Fig. 26.1) assuming monetary factor prices remain constant.  This means that if the overall price level rises then real factor prices decline resulting in increased production.  Why?  Revenue goes up (PQ) while cost remains the same, i.e, profits increase.  Because real production grows as prices rise (assuming constant money factor prices) the SRAS curve is upward sloping, that is, it has a positive sloped.   Higher prices for goods and services with lower real factor prices increases profits and encourages firms to produce more.

The key, in this model, for movement along the SRAS curve is the labour market.  Movement up along the SRAS means real GDP rises as the price level rises because unemployment falls as the real wage rate falls with rising prices.  This will continue until SRAS measured by real GDP attains LRAS or potential GDP at which point the natural rate of Ue or 'full employment' is achieved.   This 'natural rate of Ue' is not zero but rather reflects 'frictional' Ue about which more will be said in a future lecture.

 If  SRAS moves beyond LRAS or potential GDP, that is, after full employment has been achieved, factor prices including the real wage rate will increase due to competition.  Rather than increased real GDP (which has reached its limit), money factor prices will rise and movement will shift up along the LRAS curve rather than out and up along the SRAS curve (P&B 4th Ed Fig 24.3; 7th Ed not displayed).

c) Shifts in AS (SR/LR)

    Shifts in the SRAS curve occur because of changes in real factor prices thereby affecting a firm’s costs of production.  Furthermore, changes in the quantity of capital and advances in technology also cause shifts in  both the SRAS and LRAS curve (P&B 4th Ed Fig. 24.4; 7th Ed Fig. 26.2).

 

3.3 AD-AS Equilibrium

    The purpose of the AD/AS model is to understand and predict changes in real GDP and the price level.  It represents another application of the Marshallian scissors of microeconomics.  There are both short-run (SR) and long-run (LR) points of equilibrium, that is points to which the model will return after any short-term changes in the underlying variables of the model

a) SR Real GDP & Prices

    SR equilibrium occurs when SRAD = SRAS.  If the economy is not in equilibrium forces will tend to bring the economy back into equilibrium (P&B 4th Fig 24.8; 7th Ed Fig. 26.6).  For example, if real GDP is higher than equilibrium, final and factor prices tend to be higher than consumers are willing to pay and firms will cut production, lower prices and factor prices will tend to fall.  If, on the other hand, real GDP is less than equilibrium, the quantity of final goods producers supply is less than consumer demand forcing up all prices until equilibrium is achieved.

b) SR Equilibrium & Full Employment (FE)

    SR equilibrium is not necessarily at potential real GDP or full employment.  If it is less there is a recessionary gap; if it is more there is an inflationary gap (P&B 4th Ed Fig. 24.8 & 24.11; 7th Ed Fig. 26.6 & 26.9 ).  Overtime the economy will tend to adjust in response to the forces at play and return the economy to LR equilibrium.   For example in a recession, factor prices are depressed causing the cost of production to fall and output to increase over time.  During inflation, factor prices are elevated causing the cost of production to rise and output to fall.

c) LR Growth & Inflation

    LR growth results from the persistent increase in LRAS, i.e., in potential.  The rate at which LRAS shifts is measured by growth rate of potential GDP.  Inflation results when the rate of growth of LRAD is greater than LRAS.  The major factor affecting the rate of growth of LRAD is the quantity of money.  If the money supply grows faster than LRAS inflation results.  If growth of the money supply is low, so is inflation.  None of these growth rates are steady and there results a persistent fluctuation around an ever increasing potential GDP.

d) AD & AS Fluctuations
  Let us assume that the world economy grows faster than the domestic economy.  Demand for exports increases shifting the AD curve (P&B 4th Ed Fig. 24.12; 7th Ed Fig. 26.10).   This shifts the domestic economy out of equilibrium with LRAS.  Initially movement occurs along the SRAS curve on which it is assumed that money factor costs are constant.  Eventually, however, factor prices must rise as firms compete for a fixed quantity of factors of production.  This raise prices and causes the SRAS curve to shift to the left back to LR equilibrium at full employment but at a higher price level.

    Similarly, let us assume that the price of a significant factor of production like oil increases.  This will cause the SRAS curve to shift as production costs rise to the left out of equilibrium will potential GDP (P&B 7th Ed. Fig. 26.11).  A recessionary gap is created but at a higher level of prices.  This combination of recession and inflation is called stagflation.  The final outcome depends on what happens to AD.  If AD does not increase the demand for oil is decreased and production falls and other factor prices fall eventually returning the SRAS curve to its starting point and the economy returns to LR equilibrium

d) Equilibrium Real GDP & Price Level 

    The economy can be in three possible states: a recessionary gap, full employment or an inflationary gap (P&B 4th Ed Fig 25.12 & Fig 25.13; 7th Ed Fig. 27.10 & 27.11).  Automatic forces will tend to eliminate an inflationary gap and restore full employment.  There are, however, no automatic forces which will eliminate a recessionary gap.
    Assume, in the short-run, potential real GDP of $750 billion is greater than actual $600 billion (
P&B 4th Ed Fig. 25.12; 7th Ed Fig. 27.10).  If autonomous spending increases by $100 billion then AE0 shifts to AE1 and AE increases more than $100 billion due to the multiplier.  However, prices increase as AE rises eating into the shift and AE1 drops to AE2.  The effect of the price increase is visible in P&B 4th Fig. 25.12; 7th Ed Fig. 27.10.

    If instead we assume the economy is at long run potential and autonomous expenditure increases AE0 will shift up to AE1 by more than the increase in autonomous spending due to the multiplier (P&B Fig. 25.13).  However, because the economy is at full potential this increase in AE will be translated as a shift in AD to the right and in a price increase shifting the SRAS to the left (P&B 4th Ed Fig. 25.13; 7th Ed Fig. 27.11).   The result is a return to equilibrium potential GDP but at a higher price level.

The shifting from below long-run equilibrium to equilibrium and then above characterizes the business cycle (P&B 7th Ed Fig. 26.9).

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